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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Buy' Offerings focused on?

A) Customer buying patterns.
B) Effective 1:1 marketing to facilitate customer purchase decisions.
C) Visibility and optimization in the supply chain.
D) Buy online, pick-up in the store (BOPIS).

2. What are Smarter Commerce 'Market' offerings focused on?

A) Customer buying patterns.
B) Visibility and optimization in the supply chain.
C) is a buy online, pick-up in the store (BOPIS).
D) Personalized customer engagements across multiple touch-points.

3. One key capability required for effective service delivery scheduling is?

A) Cross-partner coordination/ management
B) Cross-docking to achieve supply chain service levels
C) Multi-channel selling
D) Network optimization

4. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?

A) Retail Store Solutions
B) IBM Case Manager
C) ILOG
D) Unica

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Web browser, mobile applications, social platform, data mining.
C) Unica, Coremetrics, SPSS, Cognos.
D) eCommerce, POS, kiosk, call center.

Solutions: