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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Automation and Optimization | - Performance measurement
|
| Email and Messaging Execution | - Email Studio operations
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
- A. Log a support case
- B. Overwrite a subscriber's DoNotTrack settings with an import
- C. Respond to the email with the subject line 'Begin Tracking''
- D. Use an API Call
Correct Answer: D 🗳️
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed once but in app message is displayed repeatedly
- C. Inbox message is displayed and stored in device in app message is displayed only 1 time
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Correct Answer: A 🗳️
In beacon message, what does the field limit number of messages for a device' control?
- A. send not more than particular number of messages in a active period.
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in a week
- D. send only particular number of messages in 24 hours
Correct Answer: A 🗳️
What is the difference between an in-app message and an inbox message?
- A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
- B. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
- C. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
- D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
Correct Answer: B 🗳️
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