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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email and Messaging Execution | - Multi-channel messaging
|
| Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
| Cross-Channel Journey Design | - Journey Builder configuration
|
| Automation and Optimization | - Automation Studio workflows
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
Correct Answer: B 🗳️
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
- A. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
- B. STO predicts the best time to send a message for each contact through Journey Builder
- C. STO can help send SMS messages at the time individuals are most likely to engage with the message
- D. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
Correct Answer: B 🗳️
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- C. Therearecurrently no approval workflows available.
- D. All DM sends need to enable the''workflow active' settingwithin the message template.
Correct Answer: B 🗳️
What happens when a paused journey is resumed?
- A. Wait durations are extended by the length of time the journey was paused
- B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
- C. Wait durations start over for each contact
- D. All contacts who were in Wait steps immediately proceed to the next activity
Correct Answer: B 🗳️
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. They should always be set to High Transmit Power setting
- B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
- D. It prevents both the produce message and the deli message from being triggered in both places
Correct Answer: D 🗳️
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