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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Configure user and visitor authentication - Configure campaign areas and zones - Set up data collection and event processing - Implement JavaScript beacon and tag management |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes |
| Administration and Governance | 20% | - Monitor system health and troubleshooting - Implement data governance policies - Configure system settings and preferences - Understand compliance and security considerations - Manage user roles and permissions - Manage integrations with Marketing Cloud |
| Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Configure audience targeting and segmentation - Implement decision logic and rules - Create and manage campaigns - Create and test campaign variations - Set up triggers and response handling |
| Audience Management | 16% | - Implement catalog-based recommendations - Create and manage segments - Use profile attributes and engagement scoring - Configure dynamic audience membership - Build audience criteria and filters |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Create and customize reports - Navigate and use the Reports dashboard - Analyze campaign performance metrics |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Event API requests are made using what two content types (select 2)?
- A. XML
- B. CSV
- C. Form URL encoded
- D. JSON
Correct Answer: C,D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Which user attribute data types are supported in the identity system?
- A. String
- B. Multistring
- C. String and Multistring
- D. String and integer
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What qualifies a web visitor to see any experience of a web campaign?
- A. Einstein Recipe Ingredients
- B. Email campaign rules
- C. Campaign tracking rules
- D. Einstein Next Best Action
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
How are anonymous visitors tracked?
- A. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
- B. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
- C. The browser assigns a 3rd party cookie
- D. The customer must assign a unique alphanumeric identifier using a first-party cookie
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What controls how content and product recommendations display in an open time email campaign?
- A. Catalog Setup
- B. Promotion Eligibility
- C. Campaign Template
- D. Item Template
Correct Answer: D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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