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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Practical Sales Scenarios | - Solution Alignment - Customer Needs Analysis |
| Topic 2: IBM Analytics Product Knowledge | - Analytics Features for Midmarket - IBM Cognos and Analytics Tools |
| Topic 3: Sales Mastery Skills and Methods | - Customer Objection Handling - Value Proposition and Solution Selling - Sales Process and Stages |
| Topic 4: IBM Business Analytics Midmarket Sales Fundamentals | - Analytics Solutions Portfolio - Midmarket Analytics Overview |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. What is a common pain point for a Finance Department?
A) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
B) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
D) How do I improve performance, profitability and grow my business?
2. An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?
A) Risk Analytics
B) Business Intelligence
C) Performance Management
D) Predictive Analytics
3. What is the first and most important validation step that should be taken with any new opportunity?
A) Determine BANT
B) Determine competition
C) Determine products
D) Determine decision makers
4. Where can you find specific Business Analytics Midmarket customer success stories?
A) DeveloperWorks
B) Customer Reference Database
C) AnalyticsZone.com website
D) IBM.com Website
5. Which is the most important question to focus on to address customer need?
A) Are they using a data warehouse?
B) Are they looking for a Business Analytics product?
C) Are they satisfied with their current Business Intelligence solution?
D) Are they having specific business pains?
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: D |






