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Google Display Exam Practice Test Sample Questions:

1. Which bidding type is most suitable for driving traffic to a site with ads?

A) Cost-per-click
B) Cost-per-acquisition
C) Cost-per-visit
D) Cost-per-thousand impression

2. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 7 days
B) 24 hours
C) 30 days
D) 60 days

3. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 7 days
B) 24 hours
C) 30 days
D) 60 days

4. Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?

A) 45 frames per second
B) 24 frames per second
C) 60 frames per second
D) 30 frames per second

5. Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding
approach. He's also decided to use the conversion tracking code for his website to see how his
conversions are performing. Of the following, where should Chris place the conversion code in his website?

A) Footer
B) The conversion code goes into the ad code, not the website code.
C) Between the <body> tags
D) Header

Solutions: