Specialist Facebook Certified Community Manager Exam questions
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Facebook 600-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Moderation and Governance | - Community rules and enforcement
|
| Topic 2: Community Strategy | - Community planning and objectives
|
| Topic 3: Insights and Measurement | - Analytics and reporting
|
| Topic 4: Community Engagement | - Engagement tactics and content
|
Facebook Certified Community Manager Sample Questions:
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Remove the members who are joining the new community
- B. Create a post that discourages members from joining the new community
- C. Continue to focus on the original community
- D. Link to the new community and encourage people to join it
Correct Answer: B,C 🗳️
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
- A. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
- B. Research all existing podcasts in the industry and find content that has not been produced previously
- C. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
- D. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
Correct Answer: D 🗳️
In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
- A. Direct members to report repetitive questions using the Report to Admin tool
- B. Pin a post as an announcement in the group
- C. Ask members to tag an admin every time someone asks a repetitive question
- D. Add useful posts to a topic tag dedicated to frequently asked questions
- E. Create a frequently asked questions learning unit
Correct Answer: B,D,E 🗳️
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Define the brand guidelines for cohesive content in the community
- B. Review community posts and delete unprofessional content
- C. Ask the members to provide profitable ideas for the community
- D. Tell members they need to pay to stay in the community
Correct Answer: A 🗳️
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Monitor sentiment across digital channels within the organization's area of focus
- B. Send a message to each of the community members requesting their opinions of the proposed closure
- C. Invite the community to submit their success stories so they can be shared with the national committee
- D. Initiate a petition against the proposed closure and ask community members to circulate it widely
Correct Answer: A,C 🗳️
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