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Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:
1. 유지율이나 이탈율 분석을 위해 어떤 시각화 방법을 선택해야 할까요?
응답:
A) 흐름도
B) 코호트 테이블
C) 히스토그램
D) 도넛
2. 어떤 유형의 시각화가 특정 지역의 고객이 구매한 제품 범주의 분포를 가장 잘 나타낼 수 있을까요?
응답:
A) 산점도
B) 깔때기 시각화
C) 막대형 차트
D) 선형 차트
3. 이메일 클릭 데이터가 포함된 데이터 세트 하나와 주문 금액이 포함된 데이터 세트 하나를 사용하여 마케팅 이메일 참여가 주문 금액에 미치는 영향을 분석해야 합니다. 두 데이터 세트 모두 각 이벤트에 대한 관련 개인 ID를 기록합니다. 이메일 활동과 후속 주문 금액을 연관시킬 수 있는 주문 금액 지표 귀속 모델을 선택합니다.
이는 이메일 이름, 클릭 수, 주문 가치를 보고하기 위해 생성된 표입니다.
마케팅 이메일 참여가 주문 가치에 미치는 영향에 대해 얻은 타당한 통찰력은 무엇입니까? 답변:
A) 이메일 2가 가장 높은 클릭-주문 비율을 생성했습니다.
B) 이메일 3은 이메일 클릭당 평균 주문 가치가 가장 높았습니다.
C) 이메일 4는 총액이 5,430만 달러에 달하는 주문이 이루어지기 전 마지막으로 클릭된 이메일이었습니다.
D) 이메일 5는 귀속 기간 동안 주문 가치로 3,840만 달러를 귀속합니다.
4. Customer Journey Analytics 작업 공간 내에서 '지금 파일 보내기' 또는 '일정에 따라 파일 보내기'에 지원되는 내보내기 파일 유형은 무엇입니까?
응답:
A) CSV, PDF
B) TSV, CSV
C) XML, XLS
D) XLS/XLSX, PDF
5. 한 조직에서 모든 주요 KPI에 대한 데이터 시각화를 제공하는 대시보드가 필요합니다. 이 대시보드는 언제 어디서나 접근할 수 있는 임원 사용자를 위해 제작되어야 합니다. 관리자 권한을 가진 CJA 비즈니스 실무자에게 이 대시보드를 제작하는 데 권장되는 옵션은 무엇입니까?
응답:
A) 모바일 스코어카드
B) 작업 공간 프로젝트
C) 보고서 작성기 보고서
D) 임시 분석 패널
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |






