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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content and Messaging | 15% | - Multi-channel messaging
|
| Data Management and Segmentation | 20% | - Data modeling
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Journey Builder and Automation | 20% | - Automation Studio
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. A financial services company maintains subscriber consent separately for Email, SMS, and Push notifications. Customers may opt out of one communication channel while remaining subscribed to others. Which data model provides the greatest flexibility for managing channel-specific consent?
A) Create separate Boolean fields within a Contact Data Extension.
B) Maintain individual consent records for each communication channel.
C) Use Publication Lists exclusively for every communication channel.
D) Store every consent value in Subscriber Attributes.
2. Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? (Choose 2 answers)
A) Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
B) Leverage personalization strings within the email template to pull in language-specific content.
C) Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
D) Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
3. Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?
A) Interaction Studio
B) Advertising Studio
C) Audience Studio
D) Social Studio
4. A financial services customer wants to send email to customers who log in for the first time on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP. What should a consultant recommend to deploy the email?
A) Use the Transactional Messaging API.
B) Inject the subscriber into a Journey.
C) Execute a Triggered Emails Interaction.
D) Use a User-Initiated Emails Interaction.
5. A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?
A) API Event Entry, SQL Query Activity, Task Activity
B) Salesforce Data Entry, SQL Query Activity, Task Activity
C) Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
D) Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |






