A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

• A. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
• B. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
• C. Configure program tokens for UTM parameters that have been inherited from a parent folder
• D. Configure local program tokens to set UTM parameters
• E. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
• F. Configure Program Member Custom Fields to track the UTM parameters

A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

• A. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
• B. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
• C. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
• D. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

• A. Endpoint URL with Access Token and Your Email Address
• B. Identity URL with Client Score and Client ID
• C. Endpoint URL with Access Token and Client ID
• D. Endpoint URL with Client ID, Your Email Address, and Client Secret
• E. Identity URL with Client ID and Client Secret

An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

• A. Scenario 1 - Use Webhook and Scenario 2 - Use REST API
• B. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
• C. Scenario 1 - Use REST API and Scenario 2 - Use Webhook
• D. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

• A. Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
• B. Execute Campaign > Send Email > Send Alert > Create Task
• C. Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
• D. Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert