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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

A) The offer must be tagged with the same tag as the journey.
B) The offer must have been created in the last 24 hours.
C) The offer must have a "static" collection type.
D) The offer must be part of a Decision that uses a Placement compatible with the Email channel.

2. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Email fragments and SMS fragments
B) Expression fragments and Content fragments
C) Static fragments and Dynamic fragments
D) Header fragments and Footer fragments

3. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Email fragments and SMS fragments
B) Expression fragments and Content fragments
C) Static fragments and Dynamic fragments
D) Header fragments and Footer fragments

4. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Import an HTML file containing the required layout.
B) Create a new email from scratch and manually apply the brand styles.
C) Use a pre-existing Content Template that has been designed with the standard brand layout.
D) Create a new Campaign and add an email action.

5. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
B) The event payload is missing the `testProfile` flag.
C) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
D) The event is being sent via batch ingestion instead of streaming.

Solutions: