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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A. False
S
B. True

Question 2

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
C. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
D. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

Question 3

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A. True
B. False

Question 4

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Manually rebuild any automations built in Account B in Account A.
B. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C. Include prospect activity history from Account B in their prospect import if they want to retain it.
D. Export existing custom field mappings to import desired fields into Account A.

Question 5

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Segmentation rule
B. Dynamic list
C. Automation rule
D. Completion action

Solutions: