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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases - Conversational messaging with Agentforce |
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content - Flow design, orchestration, triggers and messaging |
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration - Business Units, governance model, roles and permissions |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
| Consent | 13% | - Consent banner configuration and collection methods - Consent data objects and records management - Consent management concepts and regulatory compliance |
| Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case.
Which flow elements and logic should the consultant configure to solve this suppression?
- A. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open.
- B. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.
- C. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records.
Correct Answer: C 🗳️
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Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
How does Identity Resolution determine that these records belong to the same Unified Individual?
- A. It applies match rules to compare profile attributes and identify Individual records that should be unified.
- B. It merges the source records into a single Individual record based on survivorship rules.
- C. It applies reconciliation rules to match records and determine the preferred attribute values.
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant wants to automate opt-in consent creation when new contacts are added to Salesforce.
What should the consultant use to ensure consent records are created and updated reliably?
- A. A direct insert into the Messaging Consent data lake object (DLO) that is mapped to the Communication Subscription Consent data model object (DMO)
- B. A Data 360-triggered flow using the standard Create Consent action that is triggered on the Contact Point Email data model object (DMO)
- C. A record-triggered flow using the MessagingConsentV2 core action that is configured to run on both create and update
Correct Answer: B 🗳️
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Northern Trail Outfitters has enabled Email Engagement Scoring in Marketing Cloud Next to generate predictions for email opens, clicks, and unsubscribes.
Which data model object (DMO) stores these predictive engagement scores for reporting and segmentation?
- A. Email Engagement Metrics
- B. Email Engagement Score
- C. Email Engagement Profile
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
Which solution should the Marketing Cloud Next Consultant recommend?
- A. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.
- B. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email.
- C. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email.
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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